There are four modules per year. This part-time programme takes 4 weeks to complete. Each module lasts from Saturday to Friday. This includes five lecturing & working days, one day for exam and seminar preparations and one day for the exam and diploma award ceremony. Altogether, seven days.
2011 - Slovenia, Bled
| Module | Topic | Date | ||
| Module 1 | Brand Skills & Management | 26 Feb. - 4 Mar. | ||
| Module 2 | Brand Strategic Challenges | 16 Apr. - 22 Apr. | ||
| Module 3 | Brand Identity and Creativity | 10 Sep. - 16 Sep. | ||
| Module 4 |
Brand Communication & Property | 29 Oct. - 4 Nov. |
The schedule can only change in the event of unforeseen situations. Any changes will be communicated to all participants by e mail and via our website.
The programme of each module begins on Saturday afternoon with a warm welcome and intro lecture and continues on Sunday with morning and afternoon lectures and workshops until Wednesday. Thursday is a day for individual (exam), group (seminar) preparation and tutorial work. On Friday morning students write the exam. If an oral exam is needed, it takes place on Friday afternoon. On Friday evening we conclude each module with a diploma award ceremony. Saturday and Sunday are optional for participants should they like to stay and enjoy two days off.