In line with our fundamental goal – to raise the level of brand business-knowledge – in the near future we will conduct surveys aimed at creating unique intelligence about brands and brand attitudes in the CEE region.

We aim to create around the Brand Institute a community of professionals and students who will broaden the research.  We want to enliven the level of brand awareness in the region by sharing the gathered data with our specialists and other BBS sympathisers.

A permanent approach to brand challenges

We see this package as an important reference for professionals dealing with regional challenges that need more detailed answers from the diverse CEE markets.