International Brand Knowledge, Creativity and Skills

Who cannot live without whom

07. April 2009 / 18:00 / Faculty for social sciencies, University of Ljubljana / Ljubljana, Slovenia

 

A lecture and workshop on significance of PR in brand building an brand mannaging processes. Why PR is not strong enough without implementing the brand in it's activities. The role of a good brand story within PR tools. Workshop on stories of different local brands.

 

 

 

Keywords: market communication, brand values, brand identuity, brand personality, brand communication