International Brand Knowledge, Creativity and Skills

Positioning and repositioning of BtoC brand and B2B brand

20. April 2009 / 19:00 / Faculty of economics, University of Ljubljana / Ljubljana, Slovenia

Case studies:

 

- Touristic brand BLED
- BtoB brand METEORIT
- BtoC brand POGREJ&POJEJ

 

Keywords: brand values, brand identuity, brand personality, brand communication