International Brand Knowledge, Creativity and Skills

Case study: Touristic brand Bled & food brand Pogrej&pojej

09. April 2008 / 00:00 / CISEF, Faculty of Economics, University of Ljubljana / Ljubljana, Slovenia

Every brand has a lifecycle. We create them, we raise them and care for their healthy life. All of this comes with the purpose that a brand will never die. Brand management is an ongoing process that never ends and is always prepared for any adaptations reflecting trends and economic situations.