International Brand Knowledge, Creativity and Skills

Brand Touchpoits

29. May 2008 / 00:00 / Conference Hall / Šmarješke toplice, Slovenia

Every brand must come as close as possible to its stakeholders. There are many ways to reach them but only a few provide a good basis for an open conversation between the stakeholder and the brand. These so-called Connection Points have to be recognised and evaluated and turned into Touch Points.

This seminar includes a lecture and a workshop.