International Brand Knowledge, Creativity and Skills

Medal - The Key to Brand

24. September 2009 / 18:00 / Austria Trend Hotel / Ljubljana, Slovenia

Orgenized by SportForum and BrandBusinessSchool, the Event Gathered Six Very Interesting Interlocutors from Significant Companies or Status, among which: mag. Igor Mervič - General Director, Spar Slovenia, Franci Pliberšek - General Director, Mik, Marko Rajšter - General Director, Directorate for Sport RS), Ivo Milovanovič - Sports Journalist and Commentator, mag. Jure Doler - Agency S.V. - RSA Slovenia) and Peter Kauzer - World Champion in Kayaking on Wild Watters.

 

Gallery

 

 

"Everything goes through emotions. Everything we sense is through emotions, all that remains is worthless. I think there are some positive emotions applied to Spar that were set off by the basketball team we sponsor. Being a sponsor is a high risk. I don't know how the human mind works when things go bad. I hope that positive emotions have bigger impact compared to negative ones."

Igor Mervič, CEO Spar Slovenia

 

 "Why did »I feel Slovenia« campaign, like every other, ended with tourism? It’s like we feel only tourism. That’s not true, we feel sport as well. Today each and every one of us realized sport means overwhelming emotions."

Andrej Pompe


 

 

"You have to know your sponsor personally. A sponsor has to be aware of the rise and falls. If they know you personally, it's easier for them to invest in you even if you are having a bad season."

Peter Kauzer

 

"The problem lies in democracy. They tell me we need consensus. What consensus? In Netherlands all supporters have orange shirts, because it’s rational. A family has an umbrella for 20 years and it’s still looking after it. The umbrella is a family relic. As long as we're going to philosophize about this consensus, nothing will happen. There's no consensus in any area."

Ivo Milovanovič