International Brand Knowledge, Creativity and Skills

Repositioning of Tourist Brand Bled, case study

20. May 2008 / 00:00 / Faculty of Economics, University of Ljubljana / Ljubljana, Slovenia

Bled is one of the most important and attractive tourist destinations in Slovenia. Accordingly, it deserves a proper identity. In 2008 a new Bled tourism brand appeared. On the basis of a clear vision, numerous researches and studies a strategy was developed and an outstanding identity created. Already in the first year many applications were realised. This offers a tremendous case study of how to create a fusion of tradition, the 21st century and a modern tourist economy.