Our international study Brand Business Master is organised in 4 modules, with each lasting a week. This allows for holistic, step-by-step study. Each module offers a comprehensive multifaceted insight into a particular topic.

The four-module branding course Brand Business Master consists of:

• Module 1 - Brand skills & management

In Module 1 participants gain a holistic understanding of the brand as an important market personality with numerous characteristics, tasks and aspects. Participants learn about the importance of understanding and branding as the basic doctrine of modern marketing and about the role of integrated brand management. More

• Module 2 - Brand strategic challenges

In Module 2 we deliver knowledge about collecting the requisite data and information for brands, analysing it, and learning how to synthesize analysed data. After successfully finishing Module 2, participants are able to create the right brand position, give the brand the right personality and prepare the appropriate brand identity and comunication brief. More

• Module 3 - Brand identity & creativity

In Module 3 participants obtain knowledge and the feeling of how important and valuable it is to create a unique brand identity and personality. This is gained via the following topics: the birth of a brand, introduction to the market and maintenance, creating significant and characteristic brand codes and creating approaches that help build a brand which will become a strong market personality with a clear vision and values. More

• Module 4 - Brand communications & property

In Module 4 participants learn about the importance of creating the right message, choosing the proper touch points, evaluating communication possibilities, forming the unique communication mix, measuring the results of brand communication, handling and managing the relations with production houses and the media, interacting with brand placements etc. Participants learn about methods of brand evaluation and are able to take all necessary legal steps for a brand to become an intelectual property and create capital value. More

Brand Business Master

This four-stage lecturing – step-by-step learning – leads our students to a qualification called a Brand Business Master. By successfully completing all four modules – leading to the highest BBS expert qualification – students gain the title of Brand Business Master and the right to use the BBM acronym after their name.

While it is recommended that students participate in all four modules, it is also possible to join only one/some of them. Should someone only be interested in a particular module, they need to contact Ms. Rinalda Klemenčič and ask about the module’s availability. When collecting applications, participants who participate in all 4 modules are given priority over participants wishing to take one module only.

An innovative and creative approach during every module

Innovative and creative thinking is the basis of our study and lessons. We support a practice-oriented programme. We welcome real-life studies, group discussions and teamwork.

We begin every study day with an introductory lesson dedicated to innovative and creative approach to business and real-life problems, situations and opportunities.

We employ several contemporary techniques and methods which stimulate the different points of view which we face in our lives. To enhance interaction, the BBS group is divided into teams allowing us to enhance our communication, thinking and to find a way to solve problems taken from real-life situations.

Lateral thinking, out-of-the-box thinking and so on are used every day.