Leslie is a BBS lecturer and also a member of the Board of Advisors.

Leslie de Chernatony is Professor of Brand Marketing at the Birmingham University Business School and Managing Partner of Brands Box Marketing & Research Consultancy.

Bellow you can find and excerpt of the article awarded the Outstanding Paper Award at the Literati Network Awards for Excellence 2009. If you wish to download the entire article, please follow this link to our form page.

Interactions between organisational cultures and corporate brands -

With a doctorate in brand marketing, he has had a substantial number of publications in American, European and Asian journals, in addition to numerous presentations at international conferences.

He has written several books on brand marketing, with the two most recent being Creating Powerful Brands and From Brand Vision to Brand Evaluation. Leslie sits on the editorial boards of several prestigious marketing journals.
 
He was a Visiting Professor at the Madrid Business School and is currently a Visiting Professor at Thammasat University, Bangkok and the University of Lugano, Switzerland.

In recognition of his contributions to advancing knowledge about brand management, Leslie was elected a Fellow of the Chartered Institute of Marketing and a Fellow of the Market Research Society. He acts as an international consultant to organisations seeking more effective brand strategies and runs acclaimed branding seminars throughout Europe, Asia, America and the Far East.

He is an experienced expert witness in legal cases involving branding issues in commercial and competition cases.