After her High school graduation in Ljubljana, Marjana Lavrič Šulman moved to Vienna, Austria where she received her degree in Business Administration at the Wirtschaftsuniversität Wien in June 1992. She then continued her studies in the US at the University of Illinois, Urbana-Champaign. Her M.Sc. of Advertising was completed two years later.

Her working experience is rich and versatile. From August 1993 until June 1994 she worked as a teaching assistant at the University of Illinois. Her job was to organize and conduct Media Planning classes for students of undergraduate program.

After her return to Slovenia she joined StudioMarketing JWT as an account manager, responsible for clients Warner Lambert, Microsoft, IBM, Rauch and other local clients.

In the beginning of 1995 she started working for Futura DDB where she soon moved to the position of account director and later client services director.

In 2001 she became a partner and was appointed Managing Director of Futura DDB, a position she holds to date. Along with her responsibilities with the agency, she also engages in numerous activities for Slovenian Advertising Chamber.