Manfredi is a BBS lecturer.

Manfredi Ricca is in charge of Interbrand's Italian office. In over a decade of experience, he has led various branding programmes for clients in a wide array of industries, including Indesit, Prada, Bulgari, Samsung, and Juventus.

His articles, comments and interviews have appeared in Italy's most prominent media. Manfredi Ricca is a frequent lecturer at various MBA and undergraduate programmes. He holds a degree in business administration from Università Bocconi, Milan.