The criteria for choosing the right people for the BrandBusinessSchool are based on several important characteristics they must have:

• Work with national and international brands
• Long professional experience
• Knowledge of theoretical brand approaches
• Lecturing experience
• Willingness to share their knowledge and experience with others
• Certain brand specialisations
• Be well-accepted by professionals

Different topics from all areas of the brand business are delivered by our group of international lecturers who come from both Western Europe and the CEE region where brand knowledge has taken some dramatic steps forward in the last 15 years. Due to the big changes that have occurred in this period valuable experiences have been obtained and many specialists have emerged.