The key reason we established the BBS is also our fundamental goal: to raise the level of brand business knowledge and know-how to a higher level – a level that will contribute to greater brand business success and to a bigger number of satisfied buyers and consumers.

Our belief

Brands are the epicentre of business and should be treated accordingly. We want to teach you how. We believe that innovative ideas drive brands and that brands drive every successful business. Therefore innovative brand business moves the world.

Our vision

The BrandBusinessSchool intends to:

• Be a highly respected and valued brand business centre.
• Be one of the leading specialised business schools in Europe.
• Deliver high-end brand knowledge and know-how.
• Become an influential brand business point in the CEE region.

Our mission

The BrandBusinessSchool’s mission is to attract the most promising executive and top managers, brand specialists and experts – people who need additional knowledge on top of the experience they have so far acquired. We deliver both practical and theoretical world class brand management education inputs concerning brands and brand management, all in a truly international context. We inspire participants to undertake lifelong learning and prepare them to act and add value as competent and responsible brand businessmen in their organisations and in society at large.

Our perspective

We look at the brand business from two perspectives: the general and widest possible point of view is understanding the competitive market environment, its threats and opportunities; and in-depth brand researching and analysis in order to detect and solve brand problems or discover new brand dimensions. That is why our students are able to face all kinds of brand business challenges. Such a study approach opens horizons for anyone involved in the brand business.

Our pledge

Our school is a living being. We believe it is a brand. We treat it like a brand. So we create, change, upgrade and reform everything that we need to. We modify the programme when a need for change appears. We deliver updated knowledge based on accurate case studies – all in order to offer marketing practitioners what they need and are looking for. We do not allow our brand to lose its shine and power.

Our approach

We deal with local and global brand problems. We deal with product/service and institutional brands. Our students work on real cases and deliver real solutions. Our work is guided and organised by leading brand experts.